Spending too much time focusing the conversation on product or company rather than focusing on how the product or service will directly benefit the customer, is a common pitfall. Keeping a sales pitch simple and focused on how it impacts the customer’s life for the better is the best way of making the sale. A common area where the KISS mentality is also useful is sales. Too often people over-complicate things in an attempt to display greater capability, when in reality they end up overcomplicating a solution and losing credibility. Ĭompanies that make products or furnish services may find this simplicity an advantage for the company, since it tends to shorten development time and reduce overall cost People (including product and service users) generally want things that are simple, easy to learn and use, and. The KISS Principle tries to recognize two things:
Keep it simple stupid software#
In today’s world this term is frequently associated with software design, where function/scope creep can render programs unmanageable over time. Attributed to Kelly Johnson who formulated the principle in the mid-1900s while working as an engineer, he coined the principle by designing systems with simple repair capabilities, using tools and skills available to average, every day mechanics. The KISS Principle is meant to deter or prevent creep in features, system failover or other IT development issues. The acronym in and of itself is not meant to imply a lack of knowledge (or stupidity) but rather the fact that an intelligent system can be construed as stupid because of their simplistic design. The “keep it simple stupid” (KISS) principle is a rule of design that implies that systems perform their best when they have simple designs rather than complex ones. No matter how you slice it, KISS has its place in today’s business environment. Keep it short and simple keep it simple and straightforward keep it short and sweet, or an American hard rock band formed in January of 1973 in New York City.
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